John is Head of Policy for First Bus. He leads initiatives on a variety of subjects including domestic and international policy and legislation, local authority franchising and partnerships, business opportunities, concessionary travel, vehicle technology, legal issues, ticketing schemes, autonomous vehicles, open data and passenger information and has advised on the implementation of Bus Rapid Transit in the UK and USA. John has represented First, and the UK bus industry, on a wide range of Governmental and industry committees. He currently chairs the Traveline board and the Operator Digital Initiative, and was the 2016 President of the Confederation of Passenger Transport, the UK bus and coach trade association. He was President of the European Passenger Transport Operators association from 2019 to 2024.