Anthony Geddes joined the Confor national team following four years with the established forestry surveying and consultancy business John Clegg & Co. Having trained as an engineer and diversified with a Masters in asset management his subsequent 15 years’ experience in investment, timber recycling and renewable energy provide an excellent grounding for supporting the Welsh Forest Industry. His aim is to support sustainable forestry and wood-using businesses through political engagement, market promotion and supporting members' competitiveness.

He identifies as a Sustainability-ist, forestry is evolving and environmentalists, educators and the economic industry need to co-exist to deliver the best possible outcomes. Notably his work with Natural Resources Wales and the Welsh Government explores afforestation’s prospects for achieving decarbonisation, climate change, air quality and flood reduction targets whilst increasing timber availability.

When not talking about trees he is most often found on a bike riding around them.